Are you struggling to stand out on social media amidst the constant noise and competition? In this episode of the Local Marketing Lab, Jonny Fowler, VP of Business Development at American Financial Network, shares his proven strategies to master social media through organic growth and powerful local impact.

Jonny, a 25-year veteran in the mortgage industry, has cracked the code on leveraging social platforms to build an engaged following and drive real business results. In this value-packed conversation, he reveals the secrets to creating content that the algorithms love, building meaningful connections within your local community, and overcoming common fears that hold people back from social media success.

Here are some topics discussed in the episode around how to master social media:

• How to create compelling, organic social media content
• Leveraging local businesses in your marketing efforts
• Importance of consistency in social media posting
• Overcoming fear and self-doubt in content creation
• Power of short-form video content

Resources

• Connect with Jonny Fowler on LinkedIn.
• Learn more about American Financial Network.
• Follow Gary Vaynerchuk for expert social media tips.

Other shout-outs

• Listen to Get involved. Engage locally. Be the Mayor. with Eric Knott, COO at PDQ Restaurants.
• Frank Gray and Brian Stevens for teaching Jonny how to “do video”.
• Tony Robbins for pushing others to overcome their fears.
• Dan Habib for excellent video content around real estate, mortgage, and crypto.