Law firm marketing guru Deborah Farone discusses the unique challenges COVID 19 presents for law firms as they work to generate new business while ensuring the financial health of their own firms. Deborah discusses: 1. How clients are reacting to firm approaches to legal service during COVID 2. How firms can more creatively use timekeepers in search of billable work 3. A strategic approach that emphasizes short-term survival and the development of practice areas that might emerge after the pandemic subsides
Law 2030