Clever with Amy Devers Ep. 157: Designing for Dramatic Effect with Yasmine Ghoniem [encore]
Jul 8, 2025
Yasmine Ghoniem is an eclectic interior designer and founder of YSG Studio, known for merging theatricality with residential and hospitality projects. She shares her transformative journey from a music career to design, shaped by her nomadic childhood across different cultures. Yasmine discusses how interior design can nurture emotional well-being, reflecting on her experiences in Kuwait and the impact of connecting spaces. She emphasizes storytelling in design, using personal and diverse inspirations to create meaningful environments that resonate.
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Dramatic Childhood Moves
- Yasmeen Ghoniem experienced a dramatic childhood moving between Kuwait, Saudi Arabia, and Australia amid geopolitical turmoil.
- Her father's mysterious seven-month disappearance during the Gulf War deeply impacted her family and childhood.
Music Fuels Creative Spirit
- Yasmeen's creative expression began with music and performance, which shaped her sense of drama.
- Playing music in Kuwait as a female in the 90s fueled her rebellious spirit and artistic identity.
Opulence vs. Desolation Influences Design
- The contrast of opulence and desolation in the Middle East inspired Yasmeen’s drive to create uplifting interiors.
- Authentic environments foster deeper human connection beyond superficial glitz.