Matt Gentry: Managing Sir Andy Murray, One of Britain's Greatest Ever Athletes

Jan 30, 2024

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Today’s episode, I’m joined by Matt Gentry. Matt is the co-founder of 77 Sports Management, a boutique sports marketing agency which he co-founded alongside business partner Gawain Davies and British tennis legend, Sir Andy Murray.

As well as dealing with a number of young professional athletes, the company also deals with all aspects of Andy’s career, including commercial deals, formulation of brand, PR, media and management strategy - and they have even overseen 50+ seed investments - including a notable investment in Castore - a company recently valued at more than £900m.

Matt first started working with Andy while at talent agency, 19 - where he also managed individual talent and media strategy, which included work with Lewis Hamilton and David Beckham - who he coincidently will be joining up with again in his next career move...

Time Stamps

2:00 - Starting 77 Sports Management with Andy Murray

7:00 - Leaving Money on the Table and Being Value-Driven

11:00 - Getting Involved in Early-Stage Investing and THAT Castore Deal

13:00 - Getting Educated on Investing

18:00 - Finding the Right Balance Between Sponsorship and Investing

20:00 - Why Sponsorship Benefits Go Beyond Monetary Value

22:00 - Managing the Different Phases of an Andy’s Career

24:00 - Setting up Andy Post-Playing Career

26:00 - Investing into the Hexagon Cup and the Rise of Padel

29:00 - The Other Sport that Andy would be Interested in Investing In 👀

31:00 - Matt’s Next Career Move - Being Reunited with David Beckham, alongside other talent at Authentic Brands Group