VMP 295: AI in Veterinary Marketing: Your Smartest Employee or Your Laziest Shortcut?

In this episode, I’m diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you’re not just using it to crank out generic content. Instead, I’ll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand’s unique voice, and a clear strategy to really make an impact. We’ll talk about why it’s so important to lead with strategy before you ever open up an AI tool, and I’ll share my favorite platforms and integrations that can save you time and help you get better results.

Throughout the episode, I’ll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I’ll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I’ll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them.

By the end of this episode, you’ll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I’ll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI’s help then tracking your results and refining your approach. If you’re ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!