Typeform is one of the world's best-known and most popular tools for creating online forms and surveys.

Armed with $135 million in Series C financing, the Barcelona-based company is aggressively expanding its marketing activities to drive brand awareness and cement its industry leadership.

In this episode of Marketing Spark, Typeform CMO Carrie Sanderson talks about:

- How Typeform works to ensure that its positioning and messaging stay fresh, relevant, and current

- How to deal with the realities of the Dark Web and Dark Social given a lot of activities can't be quantified.

- How it conducts market research to identify new competitors and challengers.

- How Typeform plans to better leverage LinkedIn.

- Her biggest accomplishments over the past year and plans to make more people and businesses aware of Typeform.

SONIC TALK 265 - Baroque Karaoke