Copywriting—it’s on landing pages, ads, and social media posts.

If cash is the lifeblood of a business, then the heart of marketing is copywriting.

Get it right, and you have a higher chance of grabbing people’s attention and turning them into customers! 💸

Today, Jeremy Moser shares the 3-part copywriting framework that’s helped him grow his Twitter followers from 300 to over 90,000 in 8 months, make millions of dollars for his clients, and become one of Forbes 30 under 30 in Marketing and Advertising!

In this Marketing Powerups episode, you’ll learn:

1. Why copywriting is one of the most potent powerups for marketers.
2. Jeremy’s 3-part copywriting framework.
3. How Jeremy applies this framework to his tweets.
4. How to find mentors to help you accelerate your career.

🎉 About Jeremy Moser

Jeremy Moser is the Co-Founder and CEO at Userp, an agency that helps brands growth through performance-driven SEO. Over several years, he’s grown his twitter followers to from 300 to over 90k followers in eight months.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps and transcript

• 01:37 - Why is copywriting so important?
• 04:19 - How copywriting for landing pages is different than for social posts
• 06:07 - Jeremy's 3-part copywriting framework
• 10:29 - Great copywriting is like building strong relationships
• 11:45 - How Jeremy applied his framework to one of his most popular tweets
• 14:50 - My number one recommended demand gen agency: 42 Agency
• 15:45 - Jeremy's career powerup
• 18:02 - Who inspires Jeremy?
• 20:37 - One piece of advice Jeremy would share with his younger self
• 25:19 - Wrapping up

✨ Useful links

• 👨🏽‍💻 uSERP website
• 🐦 Jeremy on Twitter
• [Tweet] Copywriting tip: if you wouldn’t use a phrase in real conversations don’t use it in your marketing copy.
• [Tweet] Great copywriting has three parts: hook, lesson, and emotion.
• 🔗 Jeremy on LinkedIn