

The PRQL: Simplicity, SaaS, and the Art of Data Engineering with the Cynical Data Guy
Aug 11, 2025
Discover the rise of GTM engineers and their impact on data engineering. The discussion dives into evolving trends and the skills these professionals bring to the table. Expect insights on simplifying complexities in data management and enhancing customer experiences. It's a fascinating look at how data infrastructure is becoming crucial for smarter decision-making in businesses.
AI Snips
Chapters
Transcript
Episode notes
Monthly Cynical Data Guy Format
- John and Matt preview the monthly Cynical Data Guy where they react to LinkedIn posts.
- The full episode will drop Wednesday and they tell listeners to subscribe.
GTM Engineer Mirrors Analytics Engineer
- The rise of the GTM engineer feels similar to the analytics engineer's emergence driven by a timely tool.
- Josh Hansen argues Clay solved GTM complexity and scaled like dbt did for analytics.
Matt's Brief Marketing Stints
- Matt says he worked in two marketing departments and quickly moved out of both of them.
- He mentions this while reacting to the LinkedIn post about GTM engineers.