Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. He holds a PhD from MIT.

Three things that I think you'll enjoy in this episode:

1. How all the privacy changes have changed the game for brands

2. The right and the wrong way to experiment in marketing

3. More discussion on brand and performance when it comes to measurement