Scale Up
Bonus: Martin Hosking of Redbubble
Dec 20, 2017
Martin Hosking, co-founder of Redbubble, shares insights on international business, importance of prior entrepreneurial experience and resilience, early wins and challenges at Redbubble, and navigating investor conversations with empathy.
16:44
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Quick takeaways
- Establishing a global tech business hub in Melbourne based on lifestyle preferences can drive success.
- Understanding customer value propositions and building resilient businesses are vital in the tech industry.
Deep dives
Building a Lifestyle-Based Business in Melbourne
Martin Hosking, the founder of Redbubble, chose to establish the company's head office in Melbourne based on lifestyle preferences. Having previous experience with Luxmart, he emphasized the importance of understanding customer value propositions and creating strong business models in the tech industry. Hosking highlighted the shift towards more pragmatic approaches in technology businesses compared to earlier eras of hype and promise.
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