Localization of Communications in a Globalized World | with Anne Bleeker

For our tenth episode, we interview Anne Bleeker, cofounder and managing director of In2 Consulting, a business communications agency, and a GAIN Advisor.

Anne Bleeker’s career in corporate communications and public relations spans over two decades, including senior positions at Radisson SAS, Jumeirah Group and Future Pipe Industries Group. Founding In2 Consulting in 2010 based out of Dubai, Bleeker focuses on dynamic, strategic communications that create real connections for businesses in an era of mass digital content.

************* CONTENT OF THIS VIDEO ************* 

⏱ TIMESTAMPS ⏱ 

00:00 INTRO

01:07 Communicate early, both externally and internally

08:08 Don’t dip in and out of public relations

15:54 Artificial intelligence and managing the content explosion

26:45 Develop your story and own your organizational narrative

************* LINKS & RESOURCES ************* 

The GAIN Momentum Podcast: focusing on timeless lessons to scale a business in hospitality, travel, and technology-centered around four key questions posed to all guests and hosted by Adam Mogelonsky and Jason Emanis. 

For more information about GAIN, head to: https://gainadvisors.com/ 

Adam Mogelonsky is a GAIN Advisor and partner at Hotel Mogel Consulting Ltd. (https://www.hotelmogel.com/), focusing on strategy advisory for hotel owners, hotel technology analysis, process innovation, marketing support and finding ways for hotels to profit from the wellness economy. 

Jason is the Chief Marketing Officer at GAIN and a GAIN Advisor specializing in growth through marketing for hospitality tech startups, scaleups and SMBs as well as a mentor for the MCEDC Hospitality Technology Accelerator. 

Listen to the GAIN Momentum Podcast: 

Apple Podcasts: https://podcasts.apple.com/us/podcast/gain-momentum/id1690033572?uo=4

Spotify: https://open.spotify.com/show/1jfIWt1D92EzgB32yX2fP4