How to scale your go-to-market motion

Spotify is a leading music and podcast streaming service. This might be obvious because well, where are you listening to this podcast from? This week, Brian Berner, Spotify's Head of North America's Advertising Sales, discusses cultivating talent through training and creating consistency at scale. You'll listen to him go over his five step framework, Spotifive, a personalized onboarding people to go to market. The teachings include insights into intention, informed discovery, and a few other steps Brian thoroughly explains in today's show.

Key Takeaways:

11:41 - What Consumers Want

14:32 - The Challenge of Hypergrowth

16:08 - Tracking Mistakes or Make Goods

17:30 - Metrics Can Help Predict Future Success

22:22 - Spotifive Framework

28:15 - Insights to Solutions

30:44 - All True Leaders

33:57 - Make-up of a Strong Leader

37:51 - Sales in One Word

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Brian Berner: https://www.linkedin.com/in/brianberner/