In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Jacob Gross, Community Marketing Manager at Slack.

Jacob shares a brief background on his career before we dive into community at Slack.

Community at Slack means that there is a space for you no matter where you are in your Slack journey, even if you’re Slack-curious right now. In order to build a thriving community, there are 3 core areas: 1) global customer chapter user group program, 2) Slack community forum, and 3) Slack community workspace.

Jacob manages the forum, so he shared more about how they measure the ROI of it and their other core programs. Slack, traditionally built for business, has become a platform of choice for many to build their community on, so he shared some of his favorite ways communities take advantage of being built on Slack.

To close out the episode, Jacob shares his trends for community in the B2B SaaS space in 2022 and beyond.

Follow Jacob Twitter.

To join the conversation on Twitter, check out the Slack Community or stay up-to-date on all things Slack here.

Check out the Slack Community!