Episode 2255: Nicholas Lalla on Reviving the American Dream in Tulsa, Oklahoma

America, to borrow a word from last week’s guest Yoni Appelbaum, is “stuck”. And so the American Dream, for most stuck Americans, is dead. Our guest today, the social entrepreneur Nicholas Lalla, agrees with Appelbaum. The American Dream might still be alive in privileged coastal communities, Lalla argues in his new book Reinventing the Heartland, but it needs resurrection elsewhere. Defining the American Dream as doing better than one's parents and having financial security, Lalla highlights Tulsa, Oklahoma as a model for mid-sized cities seeking economic revival through tech-focused development. Rather than emulating Silicon Valley, he advocates for cities finding their own "tech niche" based on local strengths. Tulsa's success comes from strategic investments, Lalla explains, the "Tulsa Remote" program offering $10,000 incentives to relocate, and comprehensive community development initiatives.

Here are the 5 Keen on America takeaways from our conversation with Lalla:

* The American Dream is geographically divided - Lalla believes the American Dream is thriving mainly in coastal tech hubs but fading in heartland communities, creating economic anxiety and social division.

* Cities need to find their "tech niche" - Rather than trying to replicate Silicon Valley, mid-sized cities should identify and invest in specific tech sectors that build on their existing strengths and legacy industries.

* Tulsa's model is working - Through strategic investments and initiatives like Tulsa Remote ($10,000 relocation incentives), Tulsa has successfully attracted tech talent and is on track to create 20,000 tech jobs over the next decade.

* Local investment trumps waiting for government aid - Tulsa's transformation began with local philanthropic funding (particularly from the George Kaiser Family Foundation) before attracting corporate and federal investment.

* Mid-sized cities offer competitive advantages - Despite lacking some big-city amenities, places like Tulsa provide benefits including lower cost of living, homeownership opportunities, outdoor activities, and the chance to participate in meaningful community development.

NICHOLAS LALLA is an urbanist and social entrepreneur, working at the intersection of economic development and emerging technology. He is the author of Reinventing the Heartland, forthcoming from HarperCollins in March 2025. Lalla founded Tulsa Innovation Labs, an organization deploying over $200 million to build northeast Oklahoma’s innovation economy. He previously led Cyber NYC for the New York City Economic Development Corporation, a cybersecurity initiative The New York Times called “among the nation’s most ambitious…” Earlier in his career, at the Urban Land Institute, he launched a national resilience program for cities combatting the effects of climate change. Lalla has written for Newsweek, Fast Company, Stanford Social Innovation Review, and Next City, among other outlets. He can be found online at nicholaslalla.com.

Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting the daily KEEN ON show, he is the host of the long-running How To Fix Democracy interview series. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe