Sharp Tech with Ben Thompson

Netflix Gets the NFL for Christmas, The Streaming Wars Become the Bundle Wars, Leagues and Studios and Internet Realities

6 snips
May 20, 2024
Netflix secures NFL games, internalizes ads, and bundles with Disney and Warner Bros; Leagues adapt to internet realities. Review of 'Her', voice assistance future also discussed.
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INSIGHT

Netflix's NFL Play

  • Netflix's NFL deal helps build their ad platform by expanding reach.
  • This mirrors Fox's 90s NFL acquisition, boosting their network value.
ANECDOTE

Broadcast Partner Concerns

  • Existing broadcast partners were irritated by the NFL's deal with Netflix.
  • Amazon and YouTube also bid, concerned about Netflix's lower ad prices.
INSIGHT

NFL Content Strategy

  • The NFL’s strategy involves widespread content distribution.
  • This creates more bidding competition and higher prices for future packages.
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