Changing Trends in Travel Preferences

Increasingly, travelers to China are shifting away from the traditional tourist destinations of Shanghai and Beijing. More international travelers are now opting to explore lesser-known cities like Guilin, Yunnan, Chengdu, Chongqing, and Xinjiang. The allure lies in experiencing something different from their own familiar surroundings, fostering a desire for unique and adventurous journeys. This shift reflects a growing interest in exploring diverse cultures and stepping out of typical travel comfort zones, steering away from the usual international cities to embrace more unconventional travel experiences.