This year’s March Madness hasn’t come without its share of controversy. Michigan’s Isaiah Livers and others have tweeted and donned shirts with the phrase #NotNCAAProperty. And women’s players cried foul online over a paltry weight room and other disparities with the men’s team. It was just the latest example of social media’s power for college athletes, and that includes growing followings across all sports and types of schools. ESPN college sports reporter David Hale details new options and support for player empowerment and profit. And he explores what NIL (name, image, likeness) reform can look like.
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