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Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience).
Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies.
Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value.
Topics discussed in this episode:
- Why retention starts before conversion.
- How to build trust.
- What makes a strong email list.
- How to craft the perfect welcome email.
- Why simple emails work best.
- What Email KPIs matter.
- How email segmentation boosts sales.
- Why you should send more emails.
- How email insights improve marketing.
- What makes a winning email strategy.
Links & Resources
Website: https://www.jasondonapel.com/
Website: https://theemailexperience.com/
LinkedIn: https://www.linkedin.com/in/jason-donapel/
Facebook: https://www.facebook.com/exJasonDonapel/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/vyw8dbn9
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast