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Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.

Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).

So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth.

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KEY TAKEAWAYS

Why we’re obsessed with Lenny’s story—and the moment his growth exploded
What separates his content from the rest (hint: exclusivity + deep research)
Using a mini-series as a content inflection point
Lenny’s “Ikigai” and expanding beyond just product content
The puzzle-piece approach to building a content library
His exact strategy to get from 100 to 1M subscribers
Substack recommendations: how 5,000+ newsletters helped him explode
Podcasting as a high-ROI content machine
Why guest posts became his growth and quality engine
Key takeaways you can apply: quality, consistency & “stick-with-it-ness”

LINKS MENTIONED

Lenny's Newsletter
Lenny's 500k milestone post
Lenny's 1M milestone post
Chenell's Deep Dives on Lenny: Part 1 || Part 2
Aakash Gupta's Deep Dive
CJ Gustafson Deep Dive
Daren Smith's newsletter roast
'Antisocial' Newsletter Growth Course waitlist
Want your newsletter roasted? Submit it here.
Growth In Reverse PRO Community
Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

Chenell: Twitter | LinkedIn | Bluesky
Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

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Thanks to Tim Forkin for editing these episodes.

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