Promoter101
Promoter 101 # 201 - AEG Presents SVP Global Touring Debra Rathwell Live From IEBA
Nov 8, 2019
Debra Rathwell, AEG Presents SVP Global Touring, gives insights on the music industry, including a transition from territorial to global promoting. The importance of recognizing when to pass on opportunities in the industry is discussed, along with the grounding effects of running. Merchandise and charity event promotion are highlighted, urging listeners to donate to Music Cares. A special episode preview is also teased.
01:01:51
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Quick takeaways
- Deborah Rathwell's journey from an executive assistant to a top global promoter is a testament to the importance of perseverance and viewing rejection as a not-yet.
- Carrie Underwood's transformation from an American Idol contestant to a superstar showcases the power of talent, self-assurance, and incredible stage presence.
Deep dives
From Small Town to Global Promoter
Deborah Rathwell shares her journey from growing up in a small town to becoming a top global promoter. She started her career as an executive assistant and concert manager, eventually opening her own office with AEG Presents. Her first major shows included Billy Joel and Elton John, and she also took on unconventional projects like American Idol and Dancing with the Stars. She discusses her strong work ethic and the importance of perseverance, never taking no for an answer, but viewing it as a not-yet. Additionally, Rathwell shares her passion for running and reading, particularly historical books.
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