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The Startup Ideas Podcast
The Science Behind VIRAL Products feat. Soren Iverson
Feb 7, 2024
Soren Iverson, Designer at Cash App and the indisputable idea machine of the internet, talks about building viral products, testing business ideas, building a memorable brand, digitizing the real estate experience, and startup opportunities in the design space.
55:35
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Quick takeaways
- Start with why something isn't working well to create a better solution.
- Innovation is possible in the hardware space through experimentation and complementary products.
Deep dives
Starting with Why
Rather than starting with the question of how to make something better, it can be more effective to start with why it isn't working well and how to make it worse. By exacerbating the pain points, we can gain insight into the user experience and reverse engineer it to create a better solution.
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Discover
highlights
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