The Startup Ideas Podcast
The Science Behind VIRAL Products feat. Soren Iverson
Feb 7, 2024
In this engaging discussion, Soren Iverson, a designer at Cash App and an internet trendsetter, shares his insights on creating viral products. He emphasizes the significance of understanding user pain points and experimenting with innovative ideas. Soren explores the exciting landscape of hardware startups and the importance of audience engagement. He also highlights transformative trends in real estate and the need for digital solutions in property management. With a mix of creativity and humor, he inspires listeners to embark on their entrepreneurial journeys.
55:35
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Quick takeaways
- Start with why something isn't working well to create a better solution.
- Innovation is possible in the hardware space through experimentation and complementary products.
Deep dives
Starting with Why
Rather than starting with the question of how to make something better, it can be more effective to start with why it isn't working well and how to make it worse. By exacerbating the pain points, we can gain insight into the user experience and reverse engineer it to create a better solution.
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