The Recognized Authority How to Grow Your Consulting Business - Alastair McDermott and Alisa Meredith
There are different stages to growing a consulting business: the strategies you adopt when you're getting established can be different to those you use to scale later.
Several weeks ago I attended a marketing conference called The Uprising, an event run by Mark Schaefer. I spoke with many of the attendees and speakers. One of the people I met was Alisa Meredith, and when we spoke, she invited me to come on to her live stream to talk about growing a consulting business.
This is our conversation, which covers topics from referrals and positioning, to pricing and product ladders.
My thanks to Alisa for having me on her show, and allowing me to use it as a podcast episode here!
“In terms of the number of clients that I need, I'm standing under the Niagara Falls with a small glass I need to fill up.
If there's somebody next to me filling their glass, it's not going to hurt me.” -- Alastair McDermott
“If you're starting a consulting business, try to build up a nest egg of cash first. That gives you the power to say no to bad projects.
You've got to get yourself into the situation where you can say no to poor fit projects as quickly as possible.” -- Alastair McDermott
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/grow-your-consulting-business/ 👈👈
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