Bloomberg Talks Levi Strauss CFO Harmit Singh Talks Tariffs
Oct 13, 2025
Harmit Singh, the Chief Financial and Growth Officer at Levi Strauss, shares insights on the company's impressive performance, including improved gross margins and a raised full-year outlook. He delves into the impact of tariffs on profitability, explaining diversification strategies to mitigate risks. Singh discusses Levi's innovative product pipeline, expansion into lifestyle categories, and strong international performance, particularly in Asia. He also highlights the brand's focus on Christmas readiness and future growth goals.
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Sustained Growth And Margin Momentum
- Levi Strauss reported four consecutive quarters of high single-digit growth and record gross margins.
- The company raised full-year top-line and EPS guidance reflecting stronger product segmentation and demand.
Product Segmentation Examples
- Harmit cites BlueTab and a signature product sold through Walmart as examples of product segmentation.
- BlueTab targets premium customers while signature products serve lower-income shoppers successfully.
Diversified Sourcing Lowers China Risk
- Levi sources most imports to the U.S. from Southeast Asia and a diversified set of about 20 countries.
- This geographic diversification reduces their exposure to China-specific tariff risks.