
RevOps Lab #100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev
This week, something different: Janis joins Laura Fu, Co-Host of State of the AI Union, to talk about the intersection of AI, GTM, and RevOps. Together, they explore how AI is transforming revenue execution—from pipeline generation to forecasting and customer experience—and what leaders should focus on today to stay ahead.
We cover:
• How AI is reshaping GTM and RevOps fundamentals
• The shift from reactive reporting to predictive revenue intelligence
• Why RevOps sits at the center of AI adoption
• Where AI can automate repetitive GTM workflows today
• How human judgment and machine insights should work together
• Real examples of AI-augmented pipeline and forecast processes
• What leaders can do now to prepare their teams for AI-first operations
Listen to “State of the AI Union” with Laura Fu:https://open.spotify.com/show/17tYS2pWZY6LEwI70hw5CF
Laura Fu on LinkedIn: https://www.linkedin.com/in/laurazfu/
Weflow: getweflow.com
RevOps Chat Community: getweflow.com/community
RevOps Resources: getweflow.com/revops
Janis on LinkedIn: https://www.linkedin.com/in/janiszech
Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer
Chapters:
(00:00:00) Meet Janis & Laura
(00:01:40) Navigating the GTM & AI Intersection
(00:07:04) Leveraging AI Across the Revenue Cycle
(00:12:13) Automating Forecasting & Deal Hygiene
(00:19:40) How AI Will Change RevOps in the Next 3 Years
(00:25:00) Leadership, Mindset & Adoption Challenges
(00:29:10) The Future of AI-Driven GTM
