Brad Redding (Connect on LinkedIn and Twitter) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate).
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Show Notes:
(1:30) - Benchmark data on D2C subscriptions from ProfitWell
(4:00) - 5 examples of subscription event tracking to help improve conversion rate & reduce churn
(9:00) - Re-thinking post-purchase email flows for subscription businesses (to help reduce churn)
(12:30) - How sending onsite behavior events to other channels like Klaviyo, Facebook can help reduce churn
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Links:
https://www.getelevar.com/
Conversion Tracking Playbook