FRAME Co-Founder and Chairman Jens Grede was already an advertising rockstar alongside his business partner Erik Torstensson when he decided he needed a change. Pairing his deep connections within the fashion industry with his own branding savvy, Jens zeroed in on Los Angeles to launch a premium denim line like no other, and FRAME was born. Find out why Jens put lifestyle at the core of the FRAME brand, how the company set itself apart in a saturated market, and what Jens wants to conquer next.
