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Pandemic Accelerated Digital Strategy
- The COVID-19 pandemic accelerated digital strategies at MAC Cosmetics.
- Virtual tools like try-ons became essential to connect with consumers remotely.
Data-Driven Creative Process
- Drew Elliott embraces data and audience feedback deeply in creative decisions.
- Reading comments helps MAC adjust strategies and innovate responsibly.
Foster Creative Experimentation
- Encourage creativity by giving teams permission and resources to experiment.
- Embrace self-taught skills and innovations, like creating popular Instagram filters.