Today I’m joined by Jay Singh for a coaching session to map out how he can scale his product studio, Casper, from $500K to $2M in annual revenue—without growing a huge team or sacrificing profit margins.

We dive into ideal client profiles, packaging services for predictable revenue, and how Jay can use LinkedIn to consistently generate high-quality leads while building a business he truly loves.

You'll learn our approach to narrowing customer focus, building scalable agency models, and designing lead gen systems that drive serious growth without creating chaos.

Timestamps:
00:00 Introduction
03:00 Top 3 Problems to Solve
05:03 Pitfalls in Scaling from $500K to $2M
07:18 Mapping Jay’s Best and Worst Clients
10:44 Why Established Creators Might Be the Best Customers
15:03 What Makes a Client Ideal (and What Doesn’t)
20:12 The Flywheel Between Founders, Products, and Creators
28:04 Solving Unpredictable Revenue
33:00 How to Use LinkedIn to Attract the Right Clients
35:55 What Content Positions Jay as the “Go-To” for Creators
41:12 How Jay Can Build a Scalable Lead Gen System
48:12 Why Long-Term Partnerships Beat One-Off Projects
50:19 Recap and Jay’s Action Plan

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Follow Jay:
LinkedIn: https://www.linkedin.com/in/jaysingh10125
X: https://x.com/JSingh_08
Website: https://casperstudios.xyz

Featured in this episode:
Casper Studios: https://www.casperstudios.xyz
Kit: https://kit.com

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