

Santander's Ana Botin on Talks US Consumer, Europe and Stablecoins
Jul 15, 2025
Ana Botin, the Executive Chair of Banco Santander, shines a light on the U.S. market, citing "tremendous opportunity" for growth. She discusses the resilience of U.S. consumers in the face of economic challenges, contrasting it with Europe’s potential for recovery. The dialogue also delves into stablecoins, addressing both their promise and the risks associated with them. Botin highlights Santander's strategic initiatives to enhance operational efficiency and customer experience, particularly through the OpenBank platform.
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OpenBank Powers US Strategy
- OpenBank is a cornerstone of Santander's US strategy with 150,000 customers and over $5 billion in deposits.
- It reduces fund costs, fuels auto lending growth, and benefits both customers and shareholders.
US Growth via Competitive Advantage
- The US market is key to Santander with top-three value creation for shareholders.
- Growth focuses on areas with competitive advantage and network effects for profitable organic expansion.
Lower Cost to Serve Strategy
- Lower your bank's cost to serve to improve customer satisfaction and return on equity.
- Aim for cost-income ratios significantly below industry averages to stay competitive.