Today we continue our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about innovation. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers two approaches to innovation in food, how to balance taste & consumer feedback when innovating, tips for research and development on a small budget, and more.

Episode Links:

• Link to Seth's blog posts: Innovator's Agenda & Taste Comes First
• Eat the Change's Cosmic Carrot Chews' launch at Expo West recap
• Eat the Change’s website
• Seth’s book - Mission in a Bottle
• How I Built This episode with Seth about Honest Tea
• Seth’s TEDx talk: How Entrepreneurs Can Change Society

Show Links:

• Join the Startup CPG Slack community (6K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com