While sipping homegrown bay leaf tea, we explore how road signs, surprises, and deliberate confusion can unlock better thinking.

From missing signs under railway bridges to the tangled journey of Google Glass, we trace how aporia — the ancient art of being productively confused — can help you build faster, align better, and see the hidden struggles that are gonna derail your projects.

Why some signs should disappear to make things flow better
How "productive confusion" can trigger better decision making
What Google Glass, magic roundabouts, and fast food kitchens have in common
How to rapid prototype a billion-dollar product... with clay and wire
The curse of "pseudolignment" and how to catch it before it wrecks your team
The Align-o-matic: an emerging tool to help you spot hidden assumptions early

Linky goodness:

Magic Roundabout (Swindon, UK): https://en.wikipedia.org/wiki/Magic_Roundabout_(Swindon)
"A symphony of efficiency, not a waste of motion" from The Founder: https://youtu.be/F-7cjdtrQ9Y?si=3eyzPlVq71Ws-R8o
Tom Chi rapid prototyping: https://youtu.be/d5_h1VuwD6g?si=h29WjP8xvX3vxPak
Rory Sutherland on defensive decision-making: https://fs.blog/defensive-decision-making/
Zeigarnik Effect: https://en.wikipedia.org/wiki/Zeigarnik_effect
We may have confused Zeigarnik with Ovsiankina: https://en.wikipedia.org/wiki/Ovsiankina_effect

Innovation Tactics cards we mentioned:

Language Market Fit: front | back
Solve for Distribution: front | back
Hard Test Easy Life: front | back
Time Machine: front | back

Get your copy of Innovation Tactics: https://pipdecks.com/products/innovation-tactics

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