You hear so many people saying you should write a book. Your business may be struggling, and it's tempting to buy into the idea that writing a book will give your business that boost you need.

The credibility and authority a book would give you are huge. Your book can get you interviews, speaking gigs, and sell more of your products, services and programs.

But is writing a book the move for you?

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Spiritual Foundations

The Bible has some interesting advice for us…"My brethren, let not many of you become teachers, knowing that we shall receive a stricter judgment." James 3:1 (NKJV)

I think that's another way of saying, "With great power comes great responsibility." So if you choose to become a teacher, or an author, be prepared to take it seriously and grow some rhinoceros skin because people will take a poke at you.

Tip of the Week

I've noticed that most people grossly underestimate the time it takes to do things.

I use Nozbe to help me overcome that challenge. It has helped me become a productivity ninja. It helps me deal with my incoming tasks, prioritize them, manage them within projects and get them done quickly and effectively…and that is a beautiful thing.

Feature Presentation: Should I Write a Book?

5 Reasons to Write a Book

A good book can build your reputation, authority, and credibility.
A good book will be a legacy that lives on after you are gone.
A book causes you to test, clarify, and strengthen your thinking.
A book can get you interviews, speaking engagements, and sales.
While you probably won't make a fortune by publishing a book, you can make one explaining the book.

5 Reasons Not to Write a Book

A bad book can ruin your reputation.
A book never goes away – copies will always exist.
You will never be happy with it.
It's hard to do.
Authors rarely make any money from writing a book.

And…you guessed it…some snippets from our conversation:

They "wrote the book" on that (13:27)
Get out of my head! (14:27)
Anger is an energy (16:01)
The pathway to the stage (17:15)
The hub of your business (18:07)
Express yourself! (19:45)
The toothpaste is out of the tube (21:27)
You can run, but you can't hide (22:10)
Satisfaction NOT guaranteed (22:34)
You get out what you put in (23:13)
If you write it, they may not buy it (24:31)
Tell me about your platform (26:38)
Do you have a plan? (27:09)

Resources Mentioned in This Episode

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