Gwyneth Paltrow’s P.R. Plan and the Brooks Brothers Pseudo-Revival
Apr 1, 2025
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In this vibrant conversation, Marisa Meltzer, author of the upcoming book on Jane Birkin, dives into Gwyneth Paltrow's savvy P.R. strategies and her lifestyle brand Goop's evolution. They dissect the memoirs of notable New Yorkers Graydon Carter and Keith McNally and how they reflect on their lives. The discussion further touches on the Thirteen Lune controversy, media portrayals of older women, and the unexpected charm of Brooks Brothers. With stylish vacation wardrobe tips sprinkled in, their shopping musings are both relatable and entertaining.
Gwyneth Paltrow's recent P.R. push reflects a strategic effort to re-establish her brand Goop amid significant internal changes.
The podcast highlights a growing trend of women shopping for tailored clothing at Brooks Brothers, traditionally a male-focused brand.
A civil lawsuit against 13 Loon's co-founder raises questions about the intersection of personal spending and business ethics in startups.
Deep dives
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Gwyneth Paltrow and Goop's Status
A recent discussion highlighted the current state of Gwyneth Paltrow's Goop, which appears to be undergoing significant changes. Reports indicate that the company, having lost several key team members, is currently seeking an editorial director while Paltrow continues to engage with the media to promote her latest projects. This raises questions about the strategic direction of Goop, especially as it balances being a wellness brand with Paltrow's acting career. Their push for restructuring reflects broader trends within the wellness industry and the pressure to remain relevant.
Brooks Brothers Resurgence
The podcast discusses an uptick in foot traffic for Brooks Brothers, attributed to a growing public interest in classic shirting. This brand is noted for excelling in tops, providing high-quality options that appeal to consumers tired of fast fashion. Interestingly, women's purchasing habits at Brooks Brothers show an emerging trend where they buy tailored clothing for themselves from traditionally male-focused brands. The challenges posed by the brand's ownership and the difficulty in maintaining its classic image amidst a changing retail landscape are examined.
Challenges for 13 Loon's Founder
The podcast highlights a civil lawsuit against Nyako Grieco, co-founder of 13 Loon, who faces accusations of fraud and embezzlement involving over $165,000 of funds. Notably, the lawsuit details specific expenditures, such as Taylor Swift tickets, raising questions about personal versus business expenses for founders. Despite the serious nature of the case, some perspectives suggest that the amounts in question are relatively minor compared to the typical spending seen in startup environments. The discussion also emphasizes the importance of supporting brands that focus on representing marginalized groups within the beauty industry.
Lauren is joined by Marisa Meltzer, author of the forthcoming book ‘It Girl: The Life and Legacy of Jane Birkin.’ They discuss what's behind Gwyneth Paltrow’s recent P.R. push pegged to both her return to acting and the restructuring of Goop, her lifestyle mini-empire. Marisa then compares and contrasts the memoirs of two important New Yorkers: Graydon Carter and Keith McNally. The duo also discuss the Thirteen Lune controversy, the portrayal of older women in media, and why they wish they were shopping at Brooks Brothers but aren’t. Finally, they share their vacation wardrobe strategies.
