Untapped markets to rising tides, Ruchi Desai career has spanned law, craft beer, and now venture investing. As co-founder of EIGHT Brewing Co. with NFL legend Troy Aikman, Ruchi scaled one of Texas’s fastest-growing beer brands before launching Rising Tide Ventures, a fund dedicated to fueling untapped consumer markets with often overlooked founders. She shares lessons from navigating industry to her playbook for spotting disruptive opportunities to the trends shaping the future of consumer goods and venture capital.