The Journal. James Bond Is Missing. He's Trapped in a Fight With Amazon.
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Dec 20, 2024 Explore the clash between the classic allure of James Bond and the corporate ambitions of Amazon. Delve into the ongoing feud around creative control and traditional filmmaking versus data-driven strategies. Discover insights on the franchise's rich history and the challenges faced in merging a legacy with modern innovation. The podcast reveals the skepticism surrounding Amazon's management and what it means for the future of the iconic spy.
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Amazon's Bond Brainstorm
- Amazon, after acquiring MGM, brainstormed Bond's potential.
- Ideas included spin-offs featuring characters like Moneypenny and even a female 007 TV show.
Content vs. Character
- Early in their relationship, Amazon executive Jen Salke referred to James Bond as "content."
- This seemingly minor word choice highlighted the growing divide between Amazon and Broccoli’s views.
Scarcity as a Strength
- The Broccoli family believes Bond's longevity stems from the scarcity of releases.
- They resist oversaturation, having rejected proposals for Bond TV shows and even a Bond casino.