This throwback episode of the Live Better Sell Better Podcast features Jed Mahrle, the Head of Outbound Sales at Mailshake. Every inbound lead was an outbound lead yesterday. Jed shares how he makes his emails relevant but not necessarily personalized using buying triggers, while KD discusses the 3 I's of Targeting: target low for Info, middle for Insight, and high for Influence.

HIGHLIGHT QUOTES

Buying triggers inform your messaging to your ICP - Jed: "Most of my messaging and the sequences in email campaigns that we build out is based around buying triggers. First of all, it starts with looking at who are our customers and why did they buy? Why are these inbound leads coming in? For example, oh, they just hired their first sales leader and now he came inbound and wants to look at our software. So that's like a buying trigger."

You can find out more about Jed in the links below:

• LinkedIn: https://www.linkedin.com/in/outboundsales/
• Newsletter: https://jed.substack.com/

Connect with KD in the links below:

• LinkedIn: https://www.linkedin.com/in/kddorsey3/
• Patreon: https://www.patreon.com/insidesalesexcellence

Live Better. Sell Better. is sponsored by our proud partner:

Rocket Reach | rocketreach.co