You’re supposed to lead and serve your clients—so how is one-upping your customers a good thing? Being one-up is one of the many topics Anthony Iannarino covers in his new book, “Elite Sales Strategies.” It’s not about creating an unfair advantage but instead leading from a position of authority and expertise in your field. Listen to this episode of Negotiations Ninja to hear us discuss Anthony’s unique concept.

Outline of This Episode

[1:38] Learn more about Anthony Iannarino
[3:00] The concept of one-upping your Customers
[6:53] The process of learning what you need to know
[10:14] The truth at any price is key
[15:42] Anthony’s triangulation strategy
[21:48] How to teach someone without offending them
[26:45] The importance of embracing intellectual humility
[30:07] Learn more about Anthony’s Outbound Sales Conference

Resources & People Mentioned

Outbound Sales Conference 2022

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Why One-Upping Your Customers is a Good Thing with Anthony Iannarino, Ep #299