Copy Craic
Should freelancers trust agencies? With Dave Harland
Oct 12, 2023
Copywriter and agency boss Dave Harland shares tips on how to spot good agencies and avoid bad ones. The podcast explores working with agencies as a freelancer, maintaining a positive client relationship, and the desire to start their own agency. It also features a creative battle among copywriters and a fictional story about kidnapped guinea pigs.
34:55
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Quick takeaways
- Trusting agencies that value your expertise and are willing to collaborate can lead to successful projects.
- Advocating for strong and persuasive copy while respecting client needs is essential for copywriters in agencies.
Deep dives
The Benefits and Challenges of Working with Marketing Agencies
Working with marketing agencies can provide freelancers with a steady stream of work and valuable experience. However, choosing a good agency and avoiding bad ones is crucial. Agencies who respect your time, pay well, and understand the power of good copy are ideal partners. Collaborating with agencies that value your expertise as a copywriter and are willing to fight for your ideas can lead to successful projects. It is important to establish clear boundaries and expectations, and to work with agencies that share your creative vision and are open to feedback.
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