#49 The Sam Browne Route

May 23, 2025

56:22

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Sam Browne is a longtime entrepreneur, writer, and creator known for his unique voice and practical approach to personal branding. With nearly two decades of experience building creative businesses—from a chart-topping music career to a seven-figure wedding services agency—Sam now helps others grow their audiences and businesses through intentional content strategy and brand clarity.

In this episode, Sam shares how he transitioned from the New Zealand music and events industry into a successful content-driven business on LinkedIn. He walks through the highs and lows of entrepreneurship, the systems behind his prolific content output, and the real reason he’s pivoting toward personal storytelling over algorithm chasing. Sam also dives into the evolution of his consulting and digital product business models, and how he’s building a new SaaS product from scratch—all while staying grounded in craft and integrity.

(00:00) Intro

(00:46) The shift to content creation

(01:53) Balancing content and life

(03:12) Content creation strategies

(04:27) The Forever 50 system

(11:29) Challenges of video content

(16:20) Authenticity in content

(18:24) Navigating LinkedIn success

(23:35) The entrepreneurial journey

(26:32) Transition to LinkedIn strategy

(27:46) Starting a business from scratch

(28:37) Building Findaband and Auckland Weddings