The PR Breakdown with Molly McPherson 233: PR Distraction and the Power of Goop: How Gwyneth Paltrow Shifted the Focus Ahead of Her Ski Crash Trial
The Academy Award-winning actress and Goop founder Gwyneth Paltrow recently made headlines for a comment she made on a podcast about her daily wellness routine. This episode explains how information taken out of context is often the biggest obstacle faced by PR professionals and how this controversy seems to be an example of this. It then uncovers the potential reason why Gwyneth may have made this particular comment in the first place.
Find out about Gwyneth Paltrow’s current legal battle for her role in a 2016 skiing crash and how her PR team may be trying to divert attention away from it. Listen in for a better understanding of how this relates to keywords and SEO, and how you can use this tactic too!
Key Points From This Episode:
- Hear the viral clip of Gwyneth Paltrow on the podcast The Art of Being Well.
- How the TikTok clip was taken out of context.
- Why information taken out of context is often the biggest obstacle faced by PR professionals.
- How this was a well-timed, strategically placed interview.
- Other controversial statements that Gwyneth Paltrow has made in her career.
- Gwyneth Paltrow’s Instagram story response to the controversy.
- Why this seems to be an attempt to detract attention away from the story of her standing trial for a 2016 skiing crash.
- Distraction as a tactic and how this relates to keywords and SEO.
- The Indestructible PR® tip for the day about using this SEO tactic.
Links Mentioned in Today’s Episode:
#qwynethpaltrow shares her daily wellness routine on The Art Of Being Well
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If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.
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