Meet Krupa Koestline, the Clean Beauty Expert Behind KKT Consulting

Krupa Koestline is a Clean Cosmetic Chemist, Ayurvedic Practitioner, and Founder of KKT Consultants. She helps companies create their products, design product strategies, formulate product formulations, and work with copyright holders and regulatory agencies.

If you love beauty, seeking out new brands, and talking business, you'll be very pleased with this episode.

On this episode, we'll talk about:

• KKT Consultants
• How did she go from working at a great number of reputable companies and then decide to start her own company?
• Did the epidemic make her thoughts change in any way? Was it good for business or bad for business? As for her, what impact did it have?
• How did she become acquainted with Credo? Was it through one of the brands she works with? Was it her reputation in the industry for focusing on clean, all-natural materials, or something else?
• Krupa's step-by-step guide to creating your own personal care product line.
• Why does the person who is launching a brand right now need to have a very clear why and it has to be special, and what does she consider to be a really bad reason to start a brand right now?
• When an existing brand that wants to maybe think about adding on additional product lines.
• How Ayurveda quickly entered the beauty space
• Does she see that changing in the near future, where there will be regulation, a system similar to the FDA for food and beverage and any injectables, but as that applies to the beauty industry?
• What is her perspective on all of the celebrity brands that have entered the market in recent years?

Clean Cosmetic Chemist Krupa Koestline is a thought leader, trend forecaster, and industry pioneer in Clean Beauty. Merging her background in biology, biochemistry, and biotechnology with her lifelong practice of Ayurveda, Krupa has created award-winning formulations with breakthrough technology for brands like Kopari, May Lindstrom Skin, and Tower 28. Krupa also consults for brands and retailers on improving their Clean Beauty guidelines based on the latest research in ingredient safety, environmental impact, and sustainability impact.

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Find out more about Krupa on her Instagram, and connect with her on LinkedIn.

Linkedin: linkedin.com/in/krupa-koestline

Instagram: https://www.instagram.com/kktconsultants/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.