Ryan McCready's Active Content Repurpose Framework (Reforge, Venngage, Foundation Marketing)

Mar 31, 2023

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Want to create more content?

Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.

All of that sounds exhausting!

What if you could 10X your content output without really creating more content? Sounds too good to be true, right?

That’s the power of repurposing. The problem is you’re probably doing it wrong!

Here's what Ryan McCready, Managing Editor at Reforge, says:

A lot of marketing teams take a reactive approach to content repurposing. They wait and see if a piece of content is doing well. When a piece of content blows up there’s a mad dash to get that content in front of even more people.

Today, Ryan shares his "Active" Content Repurposing Process. In this Marketing Powerups episode, you'll learn:

What's wrong with a "reactive" approach to content repurposing?
How Ryan repurposes content using his "Active" Repurposing Process.
A real-world example of Ryan's repurposing process.
One piece of advice that accelerated Ryan's marketing career.

🏆 Free powerups cheatsheet

Download a free powerups cheatsheet that you can fill in and apply Ryan McCready's "active" content repurposing process to your business right away: https://marketingpowerups.com/podcast/ryan-mccready-active-repurposing/

🎉 About Ryan McCready

Ryan McCready is the Managing Editor at Reforge. Prior to that, he played a key role in the development and implementation of Venngage’s SEO content and social media strategy that contributed to an increase in organic traffic to Venngage’s site of over 300%.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps and transcript

02:06 - Why content repurposing is such a game-changer
05:50 - What is reactive content repurposing?
07:49 - The "Active" content repurposing process
10:20 - My number one recommended demand gen agency
11:28 - The content repurposing menu
14:13 - A real-world example of how Ryan repurposes content
19:31 - How Ryan is repurposing content at Reforge
22:00 - A career powerup that accelerated Ryan's career
23:49 - Two pieces of advice that Ryan would give his younger self