Ruta and Emma are joined, again, by Brian Fraser to discuss the difficulty of landing a first marketing job and provide tips for success. We emphasise the importance of doing research, networking, and tailoring CVs to stand out in a competitive market. We also highlight the value of portfolios and side hustles in showcasing marketing skills and experience. The hosts acknowledge that marketing is a broad field with diverse opportunities, and they encourage job seekers to market themselves effectively and demonstrate their passion for the industry. 

Takeaways

• Networking is crucial for career growth in marketing. Attending networking events and building a professional network can lead to new opportunities and personal development.
• Taking courses and obtaining certifications can enhance skills and make a career switch easier. It is important to choose courses that align with the desired marketing path.
• Deciding between being a generalist or specializing in a specific area of marketing depends on personal preferences and career goals. Both approaches have their advantages.
• When looking for a job, it is important to consider the personal development opportunities offered by the company. Mentors can also provide valuable guidance and support.
• Overcoming networking anxiety is essential for professional growth. Networking events provide an opportunity to connect with like-minded professionals and learn from their experiences.

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