SE8 EP04: Sunday Citizen's Rapid Growth Formula is Product-Centered w/ Mike Abadi

On today’s episode, Kunle is joined by Mike Abadi, Co-Founder & CEO of Sunday Citizen, a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community.

Mike talks about the importance of building relationships with factories, managing supply chain risks, and aligning short-term and long-term finances. He explains how Sunday Citizen diversified its supply chain by shifting a large chunk of its production to Mexico and Turkey, which helped the brand to de-risk its exposure to China. Mike also shares how Sunday Citizen collects customer data in its brick-and-mortar stores and online, and the importance of creating a seamless shopping experience for customers.

Listeners will learn about the challenges of scaling a business, building a team, and finding the right partners to work with. Mike shares his best mistake to date and how it helped him become a better entrepreneur. Finally, he offers advice to aspiring entrepreneurs and encourages them to focus on building a strong brand and community.

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Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

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Find out more on rechargepayments.com/2x.