#24 Controversy of Coverage Guarantees with Paul Stollery

Steve and Lou are joined by Paul Stollery, Co-Founder and Creative Director of Hard Numbers. Paul shares his journey from SEO to founding his own agency during 2020 and highlights the importance of measurement and accountability in PR. Addressing the somewhat controversial topic of coverage guarantees and the evolving landscape of digital PR, they discuss a unique model that promises clients specific media coverage targets. Join the conversation that challenges traditional PR practices as we know them!

00:00:00 - Introduction to Season 3 - Lou and Steve introduce the third season of the podcast and welcome guest Paul Stollery.

00:05:30 - Paul's Career Journey and Launching Hard Numbers - Paul discusses his transition from SEO to PR and the challenges of launching Hard Numbers during the pandemic.

00:11:00 - The Concept of Coverage Guarantees - Discussion on the idea of guaranteeing media coverage in PR and how Hard Numbers implements this model.

00:17:30 - Challenges and Criticism of Coverage Guarantees - Paul addresses the criticisms surrounding coverage guarantees and the potential pitfalls of working for free.

00:24:00 - Measuring PR Success and Tools Used - Exploring measuring success and tools for tracking performance.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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