The Unlock: Humanity at Work Beyond the Blueprint: The Human Side of Design with Jim Galligan
Apr 10, 2023
In this engaging conversation, Jim Galligan, Director of Creative Strategy at JK Design, shares insights into the art of human-centered design. He emphasizes the need for authenticity in brand storytelling and how organizations can reflect their true values. Jim discusses the role of emotional decision-making in hiring and the impact of mentorship on company culture. He insists on the power of language in shaping leadership and creating connection, and humorously notes that cars—like companies—should have faces that evoke emotion.
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Authenticity Trumps Polished Promises
- People increasingly join organizations for authenticity rather than polished façades.
- Jim Galligan says the truth can be the best version of a brand and must feel real.
Emotion First, Rational Fit Second
- Emotional connection comes before rational fit when people choose employers.
- Jim explains mentorship and purposeful work make employees feel they can excel and belong.
Use Leadership Language In Branding
- Talk to organizational leaders and capture their vernacular to make the brand speak authentically.
- Use leadership language in employer branding so the company continues to sound like itself after you leave.