Brand USA Funding Returns, Airlines Eye 2026, Peek Expands Experiences

Brand USA edges closer to restored funding, airlines brace for an uncertain 2026, and Peek makes a major play in the fast-growing experiences sector.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down the bipartisan effort to revive U.S. tourism marketing, the industry outlook heading into the next cycle, and how Peek’s new acquisitions and funding round signal a broader digital shift in tours and activities.

Articles Referenced:

• ⁠Brand USA Funding Would Be Restored After 80% Cut Under New Bipartisan Bill
• Airlines in 2026: Flying into Trouble, or Still Holding Altitude?
• Experiences Company Peek Announces Two Acquisitions, $70 Million in Funding
• Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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