Dave Randall, Future's commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed. Dave and Omar also discuss how 'specialist interest websites' and TV stand out in a Future survey about trust in media, and how a modern publisher establishes 'church v state' lines between editorial and commercial when journalists are asked to write sponsored content.
Our own 'church v state' disclaimer: this episode is sponsored by Future. The conversation topics were agreed in advance but the conversation was recorded and edited by The Media Leader's editorial team without intervention.
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