Raising £10M+ to Build a SaaS Business Based on Psychological Research - Nick Mason (Turtl) | E65

Nick Mason is the founder and CEO of Turtl. He always had an interest in psychology, which led him to take some of the psychology research insights and build them into a B2B SaaS business. Turtl was started in 2015 and had been successfully growing since then. They’ve recently raised a £10M series A investment round. Their clients include Bloomberg, Cisco, Allianz, Capita, Baker McKenzie, and many others.   In this episode, we talk about: Building an MVP for a technical product Getting the first clients for a B2B SaaS business Raising funding from angel investors vs institutional investors Discovering what you're naturally good at Psychology in content marketing And much more   Brought to you by Judge.me - the ultimate e-commerce product reviews solution. If you’re looking for a job in an inspiring, profitable, and fast-growing UK-based startup, check out https://careers.judge.me.   --- ➤ Please subscribe & share if you liked the episode ❤ ➤ Follow for business ideas & stories: https://twitter.com/MaticJ ➤ Matic’s UK product founders community: http://joinpmf.com ➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip --- RESOURCES Nick on LinkedIn: https://www.linkedin.com/in/nickmasonsays/  Nick’s company - Turtl: https://turtl.co/    VIDEO: https://youtu.be/DlAYfqXhSa8   --- Marketing and postproduction: Tom Zorman (https://www.linkedin.com/in/tom-zorman/)