Wondering how the upcoming election and holiday season will impact your marketing? In today’s episode, I tackle one of the most common questions I get asked this time of year: Should you slow down or stop running ads? Spoiler alert—my answer is almost always no. Instead of hitting pause, it's all about planning strategically. I'll walk you through my approach, how to stay connected with your audience, and why stopping everything until the new year is a missed opportunity.
